I&I Design
Intentional Design
For Meaningful Impact.
I&I Design helps wellness and purpose-driven brands turn complex ideas into clear product strategy, thoughtful user experiences, and digital products that truly serve people.
My Work
Designing with intention - where humanity, technology, and possibility meet.
My UX Design Case Studies
Guiding and mentoring future designers to build experiences that matter.
Teaching UX Design & Research
About Me
“My superpower is perceiving what others miss and shaping it into meaningful experiences.”
What People Say
Linda's empathy with our customers, and insights into the problems for our business, helped us nail down our value proposition, giving us a competitive edge. She is an entire army, and an absolute pleasure to work with.
Quyen Balter
Founder, Peach Mindfulness
Linda understands the intricate details of a person's needs, their social emotional development and supports them in their growth. This translates into our students ability to grapple with learning complex UX concepts, giving them powerful tools as they continue on to develop into their new careers.
Mara Morrison
Senior Instructor Manager, General Assembly
Linda is a UX champion, a skilled strategist, user researcher, and an excellent collaborator. The results of the research program she designed were excellent and helped drive our product forward by leaps and bounds. In addition, Linda was a key collaborator with our marketing agency: Driving the brand story and marketing strategy, as well as contributing high-quality copy and design mockups. Linda is personable, diligent, and timely. I highly recommend her for UX, product, and design-focused roles and projects.
Eugene Medynskiy
Chief Product Officer, Brazen