I&I Design
Intentional Design
For Meaningful Impact.
I&I Design helps wellness and purpose-driven brands turn complex ideas into clear product strategy, thoughtful user experiences, and digital products that truly serve people.
When there’s potential - but not enough clarity.
You’re building something meaningful, but things feel more complex than they should.
The product has promise, but the direction isn’t fully clear
The experience feels fragmented or harder to navigate than expected
You’re not sure what to prioritize next
Translating your vision into a cohesive product feels challenging
Explore How I Can Help
How I work with you
I work with founders and teams at different stages of building - whether you need clarity on direction, support refining your product experience, or an ongoing thinking partner as you grow.
01
Clarity on what to build - and why it matters
A focused working session to help you step back, untangle complexity, and define clear direction for your product.
We’ll identify priorities, clarify decisions, and translate ideas into a grounded plan you can actually move forward with.
Best for: founders or teams who feel stuck, scattered, or unsure what to focus on next.
My work blends product strategy and UX thinking to help you make clearer decisions, design better user experiences, and move forward with confidence.
Find what’s getting in the way of a better experience
A deep review of your product experience to uncover friction, confusion, and missed opportunities.
I look at how users move through your product and where the experience can be made clearer, smoother, and more intuitive — then give you actionable steps to improve it.
Best For: products that exist but aren’t performing or feel harder to use than they should.
02
03
A long-term thinking partner for building with clarity
For founders who want ongoing support as they refine, build, and evolve their product experience.
I help bring clarity to product direction, improve user experience, and support decision-making as your business grows — so you’re not building alone or guessing your next move.
Best for: teams or founders building something ongoing who need consistent strategic and UX guidance.
My Work
Designing with intention - where humanity, technology, and possibility meet.
My UX Design Case Studies
Guiding and mentoring future designers to build experiences that matter.
Teaching UX Design & Research
About Me
“My superpower is perceiving what others miss and shaping it into meaningful experiences.”
What People Say
Linda's empathy with our customers, and insights into the problems for our business, helped us nail down our value proposition, giving us a competitive edge. She is an entire army, and an absolute pleasure to work with.
Quyen Balter
Founder, Peach Mindfulness
Linda understands the intricate details of a person's needs, their social emotional development and supports them in their growth. This translates into our students ability to grapple with learning complex UX concepts, giving them powerful tools as they continue on to develop into their new careers.
Mara Morrison
Senior Instructor Manager, General Assembly
Linda is a UX champion, a skilled strategist, user researcher, and an excellent collaborator. The results of the research program she designed were excellent and helped drive our product forward by leaps and bounds. In addition, Linda was a key collaborator with our marketing agency: Driving the brand story and marketing strategy, as well as contributing high-quality copy and design mockups. Linda is personable, diligent, and timely. I highly recommend her for UX, product, and design-focused roles and projects.
Eugene Medynskiy
Chief Product Officer, Brazen